Rheson

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

The Indian fashion industry has shown a positive year for the welcoming some new domestic, celebrity led and international brand launches in the country. Here's the list of some of the fashion brand debuted in the year 2017. NUSH Bollywood actress...

Actress Sonam Kapoor says that Rheson, a fashion label that she owns along with her producer sister Rhea, is not just a celebrity label but a high-street fashion brand by two sisters who happen to be in the Indian...

Fashion retailer Shoppers Stop celebrates its 26th anniversary on Friday. And to celebrate this occasion, Shoppers Stop will give customers the chance to personalize and customize select products purchased. The brand will also be organising styling workshops, in-person make-up...

Bollywood fashionista and actress Sonam Kapoor, along with sister Rhea Kapoor, launched their first-ever fashion brand 'Rheson' on Friday. Rhea revealed that it was originally Sonam's idea to have their own brand. At the launch event Rhea, who has been...

Actress Sonam Kapoor has announced that sister Rhea Kapoor and her clothing brand, Rheson, will launch on May 12. "Finally it's here! So excited to share what Rhea Kapoor and I have been working on. Our very own clothing brand...