Rijish Raghavan

Payback, India’s largest multi-brand loyalty program has partnered with Archies, the all-time popular gifting brand in the country to expand its offerings into gifting category. This association will help Archies customers to earn and redeem Payback points at more...

Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...