Rima Kirtikar

‘To each his own’, is definitely not an adage that shopping centres would agree to abide by given the current circumstances. In fact, of all the entities, shopping centres today are perhaps at the epitome of setting examples on...

Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other...

The COVID-19 outbreak caused major disruption as the country went into a sudden lockdown on March 25th to contain and prepare for the pandemic, bringing most business activity to a grinding halt. Public places including malls and shopping centres...

In India, the festive season – which begins for almost all ethnicities around the month of September – is the time when consumers all over the country buy new clothes as well as white goods. During this time, many...

In an interesting development, results of a survey conducted by Viviana Mall across Thane and the MMR threw up some interesting revelations where patrons of the mall were subjected to a series of questions to ascertain their preferences and...

On the occasion of 7th Anniversary celebrations, Viviana Mall became the first shopping centre to virtually hold annual Retailers Excellence Awards. The awards for the year 2019-2020 was aired live on Friday across mall's social media platforms. By organising the...

Viviana Mall, a well-known ‘destination mall’, celebrating its seven years of providing a recreation space to the public has organised a week-long activities and events on the social media. The celebration commenced from June 22, with daily activities to beat...

Over 40 percent of shoppers are likely to visit the malls during the initial fortnight of re-opening, showed a survey finding. The patrons also want the mall management to have precautionary measures in place to make the malls safer...

When Henri Matisse was quoted saying ‘Creativity takes courage’, perhaps he was foreseeing the efforts that would go into designing giant size art installations that adorn atriums and foyers of malls in India. A sight to behold, these creative...

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...