Rishi Vasudev

This is one area where the gender gap may be closing. Women are considered avid online shoppers but men are now giving them stiff competition in the apparel categories and taking the lead in foot-wear and accessories. "Over the years,...

The leading one stop fashion destination for the digital native, Flipkart Fashion has launched the exclusive Flipkart Footwear Club – home to the largest range of exclusive branded footwear for men with the best prices. Over the last 6 months,...

Flipkart, India's largest e-commerce marketplace, and Decathlon, the world’s largest sporting goods company, has announced a strategic partnership to bring Decathlon’s entire selection of sports equipment, fitness products, clothing, footwear and accessories to Indian shoppers. These products will be available...

Flipkart Fashion has announced the exclusive launch of the first all exclusive brand range from Peter England – Peter England University. Aimed at young male college-going consumers, this new brand range of men's apparel will offer a variety of...

Flipkart Fashion has launched its first fashion private label for men – Metronaut, a contemporary urban fashion line offering the trendiest styles at incredible price points. A mix of unpretentious, contemporary and smart, the collection will feature a wide range of...

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...

Flipkart Fashion has launched its first private label Divastri, a fashion line of women ethnic wear. Divastri has been designed to appeal Flipkart Fashion’s large and growing women customer base who are constantly on the look-out for the latest...

Flipkart has announced 9-day end of season sale - Flipkart Fashion Days from June 10 - June 18. As a part of the sale, Flipkart is bringing a host of exciting offers and discounts for the trendiest season styles. As...

Flipkart’s Big 10 sale received stupendous support from millions of customers throughout India. Flipkart Fashion, acted as a force multiplier for Flipkart in the first two days of the sale. Flipkart Fashion has grown by 5x in sales compared...

There is a need to increase consumer engagement for their convenience in the online space, says an official of e-commerce platform Flipkart which has revamped its fashion category as Fashion Refresh. The upgrade aims to meet factors like quality, affordability...