Roadster

Located at Phoenix Palladium Mall, Mumbai, the new Taavi outlet is the brand’s ninth store in India Bengaluru: Multi-cultural lifestyle brand Taavi by Myntra launches its first store in Mumbai at Phoenix Palladium Mall, Radhika Raj, a senior officer in brand...

Innovation – both interactive and engaging – has changed the dynamics of retail. In times that are tough, in order to reshape the concept of traditional retail, product innovations are gaining attention, aiding experiential retail and consumer engagement. These...

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four day event that began on June 19. Shoppers across the country placed about 4 million orders, across multiple categories, of...

The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling over 15 lakh products during the first 12 hours. Consumers in tier II and III cities have exhibited positive sentiments and...

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

Incorporating innovation that is both interactive and engaging has changed the dynamics of fashion retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape...

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported 56 percent online annual growth from small cities and towns during its 'Big Fashion Days' sale from September 29-October 4. "While...

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still happened via brick-and-mortar stores. In India, the e-commerce contribution to the overall retail sales is...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees) or the talking tees. With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that...