Sachin Tendulkar

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

The collection presents 100 limited edition solitaires graded in over 60 criteria of excellence Bengaluru: Jewellery retail brand Tanishq has launched a limited-edition solitaire collection named Celeste x Sachin Tendulkar to pay a tribute to the international cricket legend commemorating his...

Sports entertainment company Smaaash on Friday said it has clocked a 22 percent growth in revenue at Rs 300 crore in calendar year 2019. With 41 outlets as of December 2019, Smaaash's per store gross sale was Rs 350-600 per...

Bengaluru-based startup, Fabric Monde, in association with True Blue, promoted by cricket legend Sachin Tendulkar and Arvind Ltd, has launched 'handcrafted' range of shirts, a top official said Thursday. The shirts would be available in the 50 plus stores of...

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Former Indian cricketer Sachin Tendulkar-backed fashion line company Universal Sportsbiz is targeting aggressive growth with the launch of its third brand. According to a PTI report: The brand, Ms Taken, is the company's foray into the estimated Rs 19,000 crore...

Cricket icon Sachin Tendulkar has launched his menswear brand True Blue on leading e-tailer Flipkart's fashion and lifestyle products' subsidiary Myntra. Tendulkar launched True Blue in association with Arvind Fashion Brands. He has an equity stake in True Blue and has...

Luminous Water Technologies, which sells water purifiers under the Livpure brand, is looking at doubling revenue to Rs 300 crore this fiscal on the back of its robust service network and distribution presence. "We are looking at doubling our turnover...

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...