Salman Noorani

Two months after enforcing the Coronavirus-led lockdown, the government of India eased some restrictions and markets have gradually started re-opening in different parts of the nation. But although malls and stores have started re-opening, consumer sentiment is still cautious and...

The rise in fashionable wear for men, along with increase in awareness related to dressing sense and looks, has propelled the participation of men in the fashion industry. These emerging fashion conscious men are expected to drive the occasion...

Despite the fact that the segment has seen a setback with the advent of the casual wear industry, lately formal wear is back in fashion with brands having modernized their offerings that include new colours, fits and innovative fabrics....

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences. According to Frost & Sullivan, the men’s shirts market in India is valued at Rs 371 billion, and it is the...