Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient art, at first so simple, has turned into something complex in a complicated country like India. In India, selling is a...
In a packed-to-the-gills conference room of InFashion 2012, the Sam Walton of Indian Retail - Kishore Biyani – enthralled and engaged the industry with his pearls of wisdom and practical approach to business. Answering questions with characteristic candor, Biyani...
With sportswear now setting the trend for fashion footwear, sportswear brands are gradually witnessing a transformation into lifestyle brands. Puma, one of the world’s leading sports and lifestyle brands, is synonymous with this evolution where sport merges with lifestyle....