Niche bike maker Royal Enfield has joined hands with e-commerce major Flipkart to sell its branded gear and accessories.
According to a PTI report: This is for the first time Royal Enfield has partnered with a third-party for sale of...
Firms take branding very seriously – but only a minority see themselves as brand wizard. After creating ripples in the ready-to-wear market with brands like Allen Solly, Van Heusen and Louis Philippe, Madura Garments, a subsidiary of AV Birla...