Sandeep Bhushan

With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...

Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up to 25 percent for the non-food consumer packaged goods categories due to COVID-19-induced changes, new reports from Facebook India and...

With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits such as increased focus on health and hygiene, a report from Facebook India and Boston...