Sandeep Jain

Vega, one of the leading personal care appliances and beauty accessory brands in India, announced the launch of SÉRY Cosmetics in India. This innovative make-up brand launched its products through e-commerce channels including its own website. The products follow a stick...

Winter wear in India has come a long way from its humble roots as a functional category. As financial stability and purchasing power of the modern consumer base started to pick up momentum in the last few years, an...

Winter wear in India has come a long way from its humble roots as a functional category. As financial stability and purchasing power of the modern consumer base started to pick up momentum in the last few years, an...

The brand synonymous with beauty accessories and personal care appliances, Vega, is all set to launch its new campaign, 'Be Vega' in September, targeted at the fashion conscious, free spirited young girls of today who like to experiment with...

Bollywood star and the country’s leading fashion icon, actress Sonam K Ahuja has been roped in to endorse Vega, one of the biggest beauty accessory and appliances brand in India. Vega has one of the largest ranges of ‘head...

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth. The augmenting popularity of...

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature. Comfort and functionality are the...