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Sandeep Mittal

Retail

Mix Modelling: Spend Where It Matters

Sandeep Mittal -
The trouble with writing about mix modelling is that one can descend into cliché-land very quickly, end up stating the obvious over and over again. So let me very quickly put that obvious stuff behind me –this article is...
Retail

Cartesian Consulting to develop Al Tayer’s retail loyalty

Indiaretailing Bureau -
Mumbai-based loyalty programme developer Direxions Marketing Solutions’ subsidiary Cartesian Consulting will partner with Dubai-based leading business conglomerate Al Tayer Group for marketing analytics for its retail loyalty program data. As part of this project, Cartesian will help Al Tayer get...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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