While the sentiments on Day 1 were greatly encouraging, the industry has had the time to study footfall patterns and purchase behaviours over several days, including on the first weekend since the lifting of restrictions. In a second, exciting...
The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...