Sanjeet Mehta

Disney India launched shopDisney.in, its flagship e-commerce marketplace. It is a one-stop destination offering a wide variety of Disney, Pixar, Marvel, and Star Wars products from authorized international and domestic licensees. At launch, over 3,000 items across various categories including...

The days when fashion was the exclusive preserve of adults are long gone. The millennial culture provided kids’ fashion with the much needed boost and unveiled the true potential of the segment to the fashion retail fraternity worldwide. Especially...

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category....

A fashion line featuring Disney's popular characters Mickey Mouse and Minnie Mouse has been brought alive courtesy an association between online fashion destination Koovs.com and Disney. Together, they have created a 'Disney x KOOVS' collection, which offers ready-to-wear apparel and...