Sanjeev Mehra

Design has a higher purpose that goes well beyond creating something that is pretty to look at. When it comes to shopping centres, for example, design is about adapting the environment to their core audiences’ functional, emotional, psychological, and...

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

The Indian shopping centre industry has been under continuous dynamic transformation since 2000. In the year 2001, there were only three malls in India. The number increased to 343 by 2007. As of 2017, India has more than 600...

The Indian shopping centre industry has been under continuous dynamic transformation since 2000. In the year 2001, there were only three malls in India. The number increased to 343 by 2007. As of 2017, India has more than 600...

Fashion plays an important role not only individually but also in society. It allows us to define our own style and personality, outline us as individuals and opens doors of acceptance in modern society. With the rising importance of fashion...

Retail is rising in the East. What was unthinkable up until a decade ago has now become a reality. Today, customers belonging to a diverse milieu are making a beeline for malls – to look, touch, feel, buy, and...

Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area, are expected to come up in top eight cities by the year 2020… No mall today can afford to operate in...

Kolkata's luxury and lifestyle destination, Quest Mall, is expanding its retail portfolio and introducing seven new restaurant and three luxury brands. Sharing more details on the same, Vice President, CESC Properties, Sanjeev Mehra told Indiaretailing Bureau, "For this year, we...

For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for...

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...