Sanjeev Sarin

The concept of cross-channel content strategy that retail companies use to improve their user experience and foster deeper relationships with their consumers across touchpoints – Omnichannel Retail – has existed in retail for almost a decade now. Going ‘Omnichannel’...

The worldwide lockdown for almost 70 days amid the COVID-19 pandemic left the Shopping Centre Industry in India and the world in the throes of a crisis. The need for hyper sanitization and social distancing had led to shuttering...

As the gradual unlocking of India takes place, Lucknow will now have a new destination - Phoenix Palassio. Spread across 13.53 acres and a built-up area of 1 million sq. ft, the mall has been used as an expansive canvas...

The seventh edition of #SCAIMondays was a special webcast of shopping centre heads and senior mall management executives who reported from the frontlines with real-time updates on customer experiences and retailers’ feedback on the first day of shopping mall...