Marico is extending its largest-selling hair oil brand, Parachute, into an ayurvedic body oil. Using the festival season as a launch pad, the FMCG major has been test marketing the product along with a soap under the Parachute franchise....
Marico Ltd, which had entered into a distribution alliance with Indo Nissin in 1998, has ended the agreement a year ahead of its slated expiry.
In a statement made to the media, Saugata Gupta, chief executive officer of Marico's consumer...