Sean van Wyk

The pioneering sportswear brand for the streets, adidas Originals celebrated originality with India Brand Ambassador, Ranveer Singh, at the brand’s newest street style hood in the capital city at DLF Promenade, Vasant Kunj. The evening marked the official launch of...

adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet on Friday in MGF Metropolis, Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress...

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...