Shardah Uniyal

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Shardah Uniyal is a brand marketing professional with around 19 years of experience in lifestyle and retail, fashion brands viz. Tanishq, Mahindra and Mahindra and Lakme. Currently, she heads Birla Cellulose’ branding and communication function which includes its flagship consumer...

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune. This...

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...