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Shiseido

‘Clé de Peau Beauté’ to stand out from Shiseido

The prestige Japanese skincare and cosmetics brand, Shiseido, is planning to compete stronger in the global prestige cosmetics market by innovating its luxury brand Clé de Peau Beauté. Beginning with the Japanese market, Shiseido will launch 21 products in...

Nars Cosmetics to open in NYC

The French cosmetic brand, Nars Cosmetics, a division of Shiseido Cosmetics America Ltd, is ready to open its first flagship boutique in Manhattan's West Village, New York City by spring 2011. At present, it has more than 41...

NARS’ stunning ad film

Shiseido-owned cosmetic brand NARS has introduced its new matte lipstick with a twist. Filmmaker Tim Richardson will direct a short film with Canadian model Heather Marks sporting the uber-glam lipstick, in order to market it differently. The film’s set...

Shiseido to roll out ‘Value-for-Money’ range

Japanese skincare brand, Shiseido, is eyeing the masstige category with the launch of its SENKA range of moisturising products. This new SENKA skincare range comprises four moisturising products that will be launched in Japan this September, followed by...

Perfect Rouge from Shiseido

Shiseido’s new Perfect Rouge collection for lips launched in April brings 20 shades of lipsticks and seven shades of smoothing lip pencil. Shiseido Make-up Artistic Director Dick Page who has created the range classifies the new colors into two...
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The Luxottica report card for 2022

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