Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying power
Amit Srivastava
Millennials may have dominated the global population over the past few years,...
The research — based on a global consumer survey, behavioral data, and in-store mystery shopping visits — painted a clear picture of shoppers’ continuous demand for new, innovative, and customized products. Shoppers value freshness with their wallets, as 59...