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Shopper Marketing

Retail

Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?

Ankur Shiv Bhandari -
When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...
Progressive Grocer

Leveraging Virtual Reality in the CPG Industry

Indiaretailing Bureau -
The adoption of virtual reality technology is gaining steam in the CPG industry, enabling brands and marketers to transform store merchandising and shopper marketing programs. Savvy marketers are discovering the speed, versatility, cost-savings and competitive advantage that can be achieved...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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