Siddharth Bindra

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth Bindra New Delhi: No business can survive for long without a vision; even if it...

Women's apparel brand, BIBA has launched sleepwear range for its discerning consumers. Targeted at women who are looking for style, comfort and quality, the sleepwear range by BIBA is priced at Rs. 1699 for a single piece, while the...

Popular women’s ethnic wear brand BIBA started operations by reopening over 150 stores across India. Through these stores – some functioning on alternate days - BIBA is slowly coming alive after a lull of over 50 days due to...

Fathom this - e-commerce marketplace fashion player Myntra has more than 400+ kidswear brands listed on their portal. Amazon has close to over 200 and Flipkart has over 2,000+ brands listed under their kidswear category! The online market for...

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India is the second largest manufacturer of fashion jewellery after China and each year, the fashion jewellery market is constantly growing...

The online story in India hasn’t left any category untouched, then be it apparel or education. However, there is one category which has a lot of catching up to do online is the formal wear segment. We take a...

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings. The growth in the Indian ethnic wear market...

BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one of the biggest shopping mall the city has to offer. Taking the store count to 9 in Chennai and 15 in...

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers. There was a time when...

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something. One may argue...