Siddharth Bindra

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

Women's ethnic wear brand Biba Apparels is set to add up to 200 new stores under its flagship brand Biba across the country over the next three years, a senior company executive said. According to a PTI report: The company's...

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitch collection’ on Amazon.in. BIBA celebrates Indian ethnic fashion capturing the imagination of young girls and women in India. The...

BIBA, the leading Indian ethnic wear brand has forayed into a fashion accessory segment with the launch of - ‘BIBA Jewellery’. With this launch, BIBA further strengthens its existing portfolio of ethnic wear, designer ethnic wear for women and...

BIBA, the leading Indian ethnic wear brand is on an expansion spree for BIBA Girls’ line. Catering to the increasing demand for quality and premium ethnic wear for kids in the branded segment, the brand has launched two standalone...

From the country's apex fashion body giving prominence to handwoven fabrics at shows to the Ministry of Textiles collaborating with top-notch fashion brands and designers for collections promoting indigenous textile, and social media buzzing with hashtags like #IwearHandloom, 2016...

With an aim to tap the burgeoning ethnic wear demand in India, apparel maker BIBA has collaborated with the Ministry of Textiles, Government of India, and announced the launch of India Handloom Brand garments at all its stores. BIBA,...

Siddharth Bindra Managing Director BIBA Born and brought up in India, Siddharth Bindra, is the Managing Director of BIBA. Bindra joined the family business in 1997, with the primary objective of converting the homegrown product into a national brand by capitalizing on India’s...