Research analysis by Euromonitor International
The last couple of years have seen a spate of product innovations, value-additions and new launches in the Indian confectionery market. According to industry experts, with young consumers looking for newer formats and flavours in...
Cadbury India, part of Mondelez International, has launched Cadbury 5Star Chomp, the crunchy peanut bar. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of...