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Retail in the era of social media, the new store front

Jacqueline Mundkur -
The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...
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Domino’s uses Snapchat Augmented Reality to deliver pizzas in the US

Indiaretailing Bureau -
Domino's on July 28, 2018, ran a mobile campaign that let Snapchat users in the US order food directly inside the image-messaging app. Snapchat's "shoppable AR," which mixes social commerce with augmented reality features, gave Domino's customers the opportunity to request a...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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