Social Media

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on...

Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This 'digitally native' population cohort, born between 1993 and 2007, will be an important customer base in the future. The US...

With the advancement in technology, social media has become a one of the most widely used tool for marketing and sharing information. Social networking sites make good use of user information to direct relevant information and advertisements towards the...

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...

Social media marketing is an essential tool in the arsenal of any successful digital marketer. But despite the hype and the cash spent on it, is it really giving a fillip to sales? Is it in real world scenario...