Social networking service

LVMH owned beauty brand - Benefit Cosmetics - has added a ratings tab to its Facebook page in an effort to keep a track of the brand mentions. “We rely heavily on word of mouth,” says Valerie Hoecke, Benefit...

The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...

A CSR initiative, Amway, the US-based company that retails FMCG products through online and direct selling, has launched an online campaign for its Nutrilite brand featuring soccer star Ronaldinho to help institutions for underprivileged and differently-abled children. Branded ‘One By...

A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool. According to the recent Nielsen Internet survey, India ranks fourth among the...