sportswear brand

The new Nike concept store is located at Pacific Mall, Jakhan, Dehradun, Uttarakhand Bengaluru: American athletic footwear and apparel brand Nike has launched its concept store in Dehradun, a company official wrote on social media. The new store is located...

Apart from cricket, Dhoni has also generated substantial earnings through his business ventures spanning from fashion and fitness to hotel and aerospace Bengaluru: Mahendra Singh Dhoni, a legendary Indian cricketer and former captain of the Indian national team, has etched...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan  HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand Fila Bengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...