STORY

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Macy’s has announced that it has acquired STORY, a concept store in New York City. Additionally, Rachel Shechtman, STORY’s Founder and Chief Executive Officer, will join Macy’s, Inc. as Brand Experience Officer, Founder of STORY, reporting directly to Hal Lawton,...