Strategy

Crocs India has announced the adoption of multiple franchise model by the brand in order to expand its retail footprint across the country. In India the brand has grown into a formidable size in the fun footwear category and...

The majority of Indian population has historically been brought up on tailored clothing, as the garmenting industry was restricted to smallscale manufacturing until the late 1990s. Also, due to lack of size standardisation in apparel, there were few ready-to-wear...

There are about 60 regional and national trouser brands vying for the number one space in the market. The trouser market in india is growing annually at around 30–35 percent; it is expected to grow at a cagr of...

There is fierce competition for businesses in today’s economic climate. The success of any business is determined by the satisfaction and loyalty of its customers. The quality of customer service is often more important to a customer than many...

Please give a brief background of Brigade Hospitality Services Limited (BHSL). BHSL is a wholly owned subsidiary of Brigade Group, and was established in June 2004 to manage the group’s rapidly growing hospitality-related projects. Its range of operations encompass serviced...

At the second day of IRF-2014, an enthralling session was held on the pertinent issue of ' How technology can help retailers in building an uber cool customer experience. The panelists of this insightful session were- Sandeep Kulhalli, Sr.VP-Retail...

Ecuadorian government has decided to strengthen the existing ties with India and establish new relationships in a wide array of domains between the two countries. Why did the Ecuadorian government decide to open a Consulate in Mumbai? India is a major...