Strategy
Progressive Grocer
Martha’s Preserves’ Retail Strategy
Martha’s Preserves has been in the market for only a year but the brand has made its way onto shelves of high-end retailers like Foodhall, Westside Gourmet, and online retailer Big Bazaar. Martha Kohlhagen, Founder, shares the challenges she...
Progressive Grocer
Vie Foods’ Brand Strategy
What started out as a healthy diet plan and saw tremendous results amongst family and relatives, gave Paavani Jella the confidence to scale up her homemade recipe into a retail product and launch Vie Foods Pvt Ltd. She discusses...
Fashion & Lifestyle
Textiles Export to Touch US $ 300 Billion by the Year 2024-25
Santosh Kumar Gangwar, Minister of State for Textiles (I/C) has recently received the draft vision, strategy and action plan for Indian textiles and apparels presented by Ajay Shankar, chairman, Expert Committee & Member Secretary, National Manufacturing Competitiveness Council (NMCC).
Keeping...
Fashion & Lifestyle
Jabong Appoints 10 Minutes to 1 as its Creative Partner for IOFW
Jabong.com has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW). 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development...
Fashion & Lifestyle
Latin Quarters Opens Store in Ludhiana
High Street Fashion Store, Latin Quarters has opened its new store in Pavillion Mall, Ludhiana. Spread over 650 sq.ft., the store has been uniquely designed which would enable hassle-free shopping. The brand offers fashion wardrobe and collection including casualswear,...
Fashion & Lifestyle
Liva Collaborates with AND, Global Desi, Allen Solly & Van Heusen
The new age fabric made with natural fibres from Pulp & Fibre Business of Aditya Birla Group, Liva has announced its association with AND, Global Desi, Allen Solly and Van Heusen - some of the biggest players in the...
Fashion & Lifestyle
MAX Opens the 11th Store in Mumbai
Landmark Group’s fashion and lifestyle brand, MAX has launched its new outlet at Infiniti Mall-Malad. Located on the second floor of the mall, the store is spread over of 10,600 sq.ft. This new store will offer more than 10,000 designs across different...
Food Service
Double Edged Sword
Social media offers restaureteurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant
According to Ernst and Young’s...
Food Service
Intelligent Cooking
Pinaki Banerjee, Director, Rational India, discusses the new Self Cooking Center 5 Senses, and the company‘s distribution, sales and service strengths, with Juhi Sharma
Rational’s Communicative Cooking System
The SelfCookingCenter 5 Senses is an intelligent cooking system that can sense, recognise,...
Fashion & Lifestyle
Myntra Expands Exclusive Arsenal Merchandise
The online retailer Myntra has expanded the repertoire of exclusive 'fan' merchandise of Arsenal available with the launch of Arsenal Football Club Home and Away kits from Puma. Senior officials at Myntra also highlighted their online 'engagement' strategy with...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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