Strategy

Women's fashion retail giant bebe has appointed Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalisation program designed to increase conversion rates. Bebe retains a strong physical store presence in...

Louis Philippe strengthens the brand’s ethos by being the only retail giant to launch its own show called as- In Pursuit of Excellence. This unique venture by the brand is a first of its kind exclusive program that will...

Pizza Express, a UK-based restaurant group with over 60 outlets in Europe, India and the Middle East has been sold to a Chinese private equity firm for 900 million pounds, becoming the latest example of Chinese companies taking over...

Michael Winkelmann, Global Culinary Contact, Chili’s Grill & Bar, currently responsible for Europe, Middle East, North Africa and Asia markets, speaks with Nivedita Jayaram Pawar on the brand‘s performance in India How is the Chili’s brand doing in India? We own...

Indian rural markets have strong headroom for growth across most of the  large FMCG categories thus necessitating the need of a powerful Rural Route to Market (RTM) platform Headroom for Growth India has the largest rural population in the world –...

Huhtamaki, Finnish manufacturer of consumer and specialty packaging, has acquired Mumbai-based flexible packaging firm Positive Packaging for Rs 2,008 crore ($ 336 million), according to a PTI report. Positive Packaging has nine manufacturing facilities across the country and the United...

Invista has announced a new brand strategy for its lycra fibre. The initiative encompasses an engaging brand positioning, brand architecture and the Lycra Moves You consumer message in an exciting evolution of the Lycra fibre brand. The new brand positioning...

Innerwear brand Bodycare was established in 1992 by Pawan Hosiery Manufacturing, however, the name Bodycare Creations was coined in 2008. After establishing the brand name, it is constantly updating its designs and has already gained sustainability in the market. The...

Incepted in 2011, Pennyful.in, a leading cashback and discount coupons website, allows customers to make the desired purchases by directing them to the online retailer’s site and availing of the cashback offer. Today, Pennyful.in has entered into collaborations with...

In conversation with Nivedita Jayaram Pawar, Ashish Jhalani, Founder, eTailing India and Indian School of eBusiness (ISeB), (ventures that help companies who want to make the transition from ‘brick-and-mortar’ retailing to ‘e-commerce’, or want to improve their online activity) underlines...