Strategy

Retail world has changed in last few years.Driven by the growth of information technology and consumer electronics. A host of powerful technologies now exist in the marketplace for retailers to increase their efficiency and deliver a seamless experience to...

Serial entrepreneur Anand Khemani cut his teeth on fashion and music in his late teens before turning his attention to gaming In 2000. Two years later, he bagged his first game product license. today, Khemani is the official distributor...

The cult fashion label is ready to make its debut in India. Jamie Lloyd, MD, Religion clothing divulges more on their marketing strategy, promotional plans and collections that they plan to offer to the indian clientele. The London-based fashion label...

The HR policies at the landmark group are well in place for their employees who are instructed to maintain dignified level of professionalism. Aptly setting the context, Venkataramana B, president (Group HR) –Landmark Group shares: “Our focus on nurturing employees...

Incepted in 2006 by Pushpita Gaur, the collection of Murcia handbags and accessories has been conceptualised and created by designers from NIFT, Delhi. Over the span of the last three years, the company has opened 27 counters in various...

Shopnineteen.com was launched in march 2012, and ever since has been growing at a quarterly rate of 40 percent. Gobind Singh Pahwa, MD, Shopnineteen.com shares the brand’s journey so far. When did shopnineteen.com begin its operations? How important is e-commerce...

The Indian casual and sportswear market has evolved significantly over the last couple of years. The industry has witnessed rapid growth, driven by growth in income levels, changing lifestyles and the entry of foreign players after liberalisation. Technopak shares...

Ciders are the ‘next big thing’ in alcohol beverages for supermarkets. Summertime, and the living is easy …” That Gershwin lyric, etched in the American soul for several generations, has come to represent one of the two major profit periods in...

Retailers, CPG companies rethink how best to turn up the spigot on their liquid assets. he beverage aisle is undergoing a radical transformation in regard to what products consumers are buying, a pattern that suggests grocers need to rethink how...