Strategy
Retail
Pune's American Vision follows a unique strategy of 'one pincode, one optician'
With a belief that the future of eyewear retail lies in Independent opticians and their expertise and relationship with consumers, Pune-based American Vision aims to go national with its unique boutique approach.
The two-month-old startup has a network of 40...
Retail
Why Your SEO Strategy Is Not Working
In the year 2012, Google unveiled the Penguin Algorithm that was designed to target manipulative SEO practices. This meant that marketers who tried to mislead the search engine algorithms would be detected early and penalized by Google. That was...
Retail
The Swan's got swag
American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year.Not so long...
Retail
7 Retailers Profiting From Big Data
According to a report by analytics major McKinsey, some leading retailers are turning the promise of Big Data into reality. An analysis of more than 250 entities over 5 years has revealed that companies that have established Big Data...
Fashion & Lifestyle
Zivame to change the face of lingerie wear in India, raises Series C round
Online lingerie retailer Zivame has reportedly raised Rs 250 crore from Zodius Technology Fund, Khazanah Nasional Berhad and other existing investors.
The Series C round also saw participation from existing investors Unilazer, IDG Ventures and Kalaari Capital. "The funds will...
Progressive Grocer
Consumer packaged goods, retail must follow SMART policy for growth: Report
India’s consumer packaged goods and retail sectors may not be able to sustain the high growth path solely on consumption-led demand in the wake of structural bottlenecks, said a report prepared by FICCI and advisory firm KPMG released recently.
The...
Retail
Flipkart to offer refunds to customer within 24 hrs
Flipkart has today launched its instant refund mechanism facility, a move that will help its customers get refunds as early as within 24 hours of returning the product.
Previously, the refund process used to take three to five business days."Flipkart...
Retail
The Future of Couponing – from Affiliate Marketing Tool to Sales Enabler
While in the western markets, both consumers and brands have mastered the art of couponing, Indian counterparts are now starting to warm up to the concept. Couponing has been a very popular strategy used by western brands to generate...
Retail
Why Digital Marketers Are Quickly Adopting HTML5
Modern retail has been the primary beneficiary of the meteoric rise of smartphones. Along with it, the advent of mobile advertising has completely transformed the digital marketing landscape. HTML5 plugs into this ecosystem remarkably well and the benefits are...
Retail
Pepperfry joins the O2O model, to open offline store soon
Joining the league of e-tailers with offline presence, furniture e-tailer Pepperfry has taken on lease 1,800 sq ft of retail space on a Mumbai high street, property consultant JLL said in a recent report.
"Pepperfry has joined the list of...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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