Strategy

Customers visiting a store are looking for either the width of merchandise – the variety of product lines offered – or the depth – the number of each item or particular style of a product on offer. For most...

Jonathan Price, Managing Director (Asia-Pacific), The Body Shop speaks about the beauty brand and its growth in India. How has The Body Shop strategy been evolving its strategy for India? In 2009, we took a strategic decision...

Layered Technologies, a provider of on-demand and cloud computing IT infrastructure, announced that it has signed an agreement with JDA Software, a leading global provider of innovative supply chain management, merchandising and pricing excellence solutions, to provide dedicated hosting,...

Zoomin.com, a photo-sharing, printing and custom gifting service provider, has unveiled its retail strategy with the simultaneous opening of five ZoomIn Studios – digital photo studios – throughout the country. These stores are located as shop-in-shops at Crossword Bookstores...

Reliance Retail Limited (RRL), RIL subsidiary with over 1,000 stores in 86 cities spanning 14 states, has embarked on a new growth and brand strategy for its value formats. As part of its renewed strategy, RRL will strengthen its...

The Turkish subsidiary of Carrefour has signed an agreement to acquire 100 per cent stake in Ipek — a local supermarket chain. Ipek operates 27 supermarkets in Istanbul under the Alpark banner. It recorded net sales of 79 million...

Retailers continue to use Private Label Merchandise to highlight their “value message” and also support gross margin improvements, but economic conditions have hampered the ability of small and mid-sized retailers’ ability to grow that side of their business. Not...

Coffee seems to be the flavour of the season in Kolkata. After Cafe Coffee Day, Barista, Aqua Java and Coffee Pai, the city has added another name — Kafe Bindass — to its list of happening coffee shops. Designed...