Strategy

Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...

These days retail brands are recognising the importance of in-house skill development and investing heavily on the same. The phenomenon is catching up with international as well as national brands alike. Developing skills through further training provides significant benefits not...

A Canadian philosopher of communication theory and a public intellectual, Herbert Marshall McLuhan, once said that the historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any...

Gone are the days when the buyers used to get purchases delivered in seven working days. Now, the big daddies of Indian e-commerce, including Amazon, Flipkart and Snapdeal are experimenting new logistics permutations and other innovative ideas, related to...

To address this growing need of high speed Internet, telecom majors are queuing up to launch 4G data services later this year. While Reliance Jio Infocomm has recently announced that it will roll out its 4G services by December,...

India's e-retail revolution is radically transforming the way consumers interact with brands, evaluate their offerings and purchase their products, with major implications for consumer and retail businesses. This in-depth study of the evolution of e-retail globally finds that China...

With 375 stores across the country, QSR major McDonald's is now planning to transform its India strategy for charting the number two slot in the coming years. To take on the leading players in the segment: Starbucks, Cafe Coffee...

"Shopping is as much an experiential occasion, as it is a transaction comprising products and money. It is a social participative activity, which is not replicable to the same degree by online social sharing of browsed products, wishlists and...