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Subrata Dutta

Retail

Samsonite to go big on online, eyes 25 pc revenue from e-sales

Indiaretailing Bureau -
Luggage retailer Samsonite is targeting 25 per cent of revenues from online sales channel in the next five years leveraging on its e-retail platform planned for launch next year, a top company official told news agency PTI "In India, online sales contribution is 8...
Retail

Samsonite initiates new marketing strategy through online medium

Indiaretailing Bureau -
Leading luggage manufacturer Samsonite has launched its campaign ‘Step Out with Harsha’ in order to build its brand image in the online media. This according to Samsonite will not only capture the online space but also create a buzz...
Retail

Samsonite to invest Rs 150 cr in India this year

Indiaretailing Bureau -
The world's leading luggage maker Samsonite Corp today said it will invest over Rs 150 crore in India primarily on advertising and marketing, besides retail expansion for its 'Samsonite' brand as part of a global re-positioning exercise. 'Samsonite', which has...
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The Luxottica report card for 2022

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