Subroto Mukherjee

Social media offers restaureteurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...

Hospitality industry veteran Subroto Mukherjee, who joined Burgs in 2012 as COO, intends to make Burgs a brand synonymous with burgers. How has Burg evolved since its launch? Burgs is a gourmet burger company started by industrialist Sanjay Kilachand...

Burgs, an Indian fast food chain, which specialises in hand crafted fresh burgers has opened its fifth outlet in Mumbai at Kamlamills, Lower Parel. Says, Subroto Mukherjee, Chief Executive Officer, Burgs, “We are happy to launch South Mumbai’s first Burgs outlet....