Sudhir Gupta

Sudhir Gupta is a dynamic fashion and retail business professional with 25 years of enriched experience in reputed international and Indian brands in the lifestyle and fashion industry. He has wide experience in fashion value chain covering lifestyle, apparels, accessories,...

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...

Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...