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Super Smelly

Beauty & Wellness

Super Smelly to close FY 20-21 with an ARR of Rs 12 crore

Indiaretailing Bureau -
Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly, India’s first and only 100% toxin-free personal care brand for Gen Z has recorded a remarkable annual recurring revenue (ARR) of Rs.12...
Beauty & Wellness

Gender-Neutral beauty brands shatter traditional retail stereotypes

Charu Lamba -
Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a...
Beauty & Wellness

Personal care startups bet big on healthy, toxin-free products

Charu Lamba -
One size does not fit all anymore! Consumer preferences are changing at a rapid pace with changing times. Today, shoppers are looking to personalise their beauty and nutrition buys to fit their individual needs and lifestyle choices. They are...
Beauty & Wellness

Super Smelly raises undisclosed amount from Lyte Investment Bank and others

Indiaretailing Bureau -
Focussed on the personal hygiene needs of GenZ, Delhi-based toxin-free personal care products start-up, Super Smelly has raised an undisclosed amount within first seven months of their operations in its angel round of funding. The round was led by...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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