Superdry

When cities went under lockdowns, it was the nonessential items businesses which were forced to temporarily shutter shop, the worst hit by the pandemic. The supply chain too suffered with the closure of retail units. One of the worst...

The British clothing brand, known for its unique combination of American vintage with Japanese style graphics, is all set to take the ever-growing internet market by storm. Superdry who entered India in 2012 under a long-term distribution agreement with...

Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing. Spread over 1,200 square feet, the new store promises a graceful dose of retail therapy with a seamless...

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Iconic British fashion and lifestyle brand, Superdry, has introduced a collection of premium fine fragrance and performance grooming line that truly encapsulates the spirit and energy of Superdry and SuperdrySport. The offerings comprise of highly desirable scents for both men...

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with brands like Superdry, Calvin Klein Jeans and G-Star Raw entering the segment, and Jack & Jones and Aeropostale planning to...

Inorbit mall strengthens its retail mix with new brands across categories like apparels, footwear, cosmetics, home décor, food and entertainment. Inorbit mall which is present in Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara is now home to the...

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Brandzstorm India Marketing Pvt. Ltd., in partnership with the Lagardère Active Group (French conglomerate) has launched the ELLE handbags collection in India. The ELLE brand is renowned as the quintessence of French elegance and feminine fashion. The brand brings the...

While the demonetization wave put a dampener on residential sales across India, the retail market was comparatively unaffected and showed good flexibility in terms of a steady consumer spending pattern. Pune’s retail market is receiving considerable investment attention from...