The COVID-19 pandemic has acted to further galvanise consumers in demanding more responsible products and fashion firms already have the necessary tools at hand, writes GlobalData, a leading data and analytics company.
Beth Wright, Apparel Correspondent for GlobalData, comments: “The pandemic has...
Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and trend across the globe today. The goal here is to create a system which can be supported indefinitely in...
Consumers say they are becoming more concerned about the impact fashion brands have on the planet. However, there is a huge gap between what consumers are saying and how they are behaving. Consumers say they want sustainable products, but...
Bollywood actress Dia Mirza says she believes in the concept of sustainable fashion and feels emphasis needs to be laid on reuse and recycle of products as a matter of respect towards nature.
Swedish fashion retail giant H&M, along with...