technology

It's all about the consumers, silly! Technology is revolutionizing the way shoppers select their merchandise in a store. Be it smart fitting rooms which give suggestions based on customer's preferences or be it iPads in store that allow customers to...

Rapidly rising mobile and internet penetration, including in rural India, has disrupted the consumption story in India with startups embedding technology at every stage of the consumer's journey. And now, it is moving to the back-end, to the backbone of...

Technology continues to evolve rapidly and new innovations come into play. Connected retail is a platform that provides an integrated, digitally enhanced, in store experience that connects with and involves customers at the juncture of the virtual and physical...

Today, another round of technological possibilities are coming to the fro, enabling retailers to make fundamental changes to their operations. A lot of it involves a new approach based on technology The Indian retail industry has been struggling with a...

Leading mobile phone maker, Nokia, opened its flagship retail store in Shanghai on mainland China, the only stand alone Nokia Flagship Store and the largest in the world. Five Chinese celebrities served as Nokia ambassadors at the grand opening...