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Tejaswini Nigam

Retail

Real Life Case Studies: How visual merchandising raked in revenue

Zainab S. Kazi -
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit. Here is the list of retailers...
Retail

Visual Merchandising: Basics of getting it right

Zainab S. Kazi -
Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...
Retail

Shop Windows That Stop: The art of Visual Merchandising

Zainab S. Kazi -
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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