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5 brands that achieve maximum impact with minimum advertising

Anagha R Ratna -
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
Retail

Indians trust recommendations more than advertisements

Indiaretailing Bureau -
A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool. According to the recent Nielsen Internet survey, India ranks fourth among the...
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Latest News

In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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