Brands like Nykaa registered a 34% increase in unique visitors on the first day of Black Friday sale alone. Malls and other brands record a similar trend
By Bhavishya Bir and Anagha Ratna
New Delhi: The Black Friday sale has been...
NRF announced that there was an increase of 17 million shoppers as compared to 2021 between Thanksgiving and Cyber Monday
By Dani James
New Delhi: Marking a record high since the trade group began tracking in 2017, the National Retail Federation...
Black Friday sales that fall on the last Friday of November is the beginning of the Christmas season in the US. The phenomenon is rapidly catching up in India with an increasing number of brands dishing out heavy discounts...