Thums Up

Activities around the tour included interactive displays showcasing the history of cricket, photo opportunities with the real ICC Cricket World Cup trophy, and other engaging activities New Delhi: UAE-based Lulu Group’s mall in India, Lulu mall Lucknow became the first-ever mall in...

Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up. Accordingly, not only the Indian subsidiary's leadership, but also the global one has recognised the...

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican. The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...

Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka, Nepal, besides ASEAN countries, a top company official said. According to a PTI report: Coca-Cola has already introduced the brand Thums...

Accelerating forward towards taking Indian beverages to greater heights, Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia including Bangladesh, Nepal, Bhutan and Sri Lanka this summer. Originally introduced in 1977, Thums...

Beverages major Coca-Cola India is planning to take the home-grown Thums Up brand to other South Asian countries by March, an official said here on Friday. "We are looking at taking the Indian brand which has done very well for...

Beverages major Coca-Cola India has launched a variant of Maaza as it expects the mango fruit drink to become a US $1 billion brand by 2023. "With the launch of Maaza Gold, the company is expanding its product portfolio in...

Beverages major Coca-Cola India expects its softdrink Thums Up to be a US $1 billion brand in the next two years and is adding variants to the home-grown product. With the introduction of ‘Thums Up Charged’, the company on Tuesday...