Virtual reality, largely touted as the future of retail is a phenomenon wherein brands create fully immersive, contextual experiences that reach beyond existing physical and digital channels. This new – and fantastically, almost real, and tailored – shopping experience...
India is becoming a hot bed for international brands and over the past few years. The fact that India is now among the the fastest growing and highly competitive fashion markets in the world is fairly clear by the...
Myntra recently announced the launch of two leading international lifestyle and fashion brands - TOMS and Meters/bonwe - on its platform. With this, Myntra is now home to over 30 plus global brands.
“Myntra customer base is dominated by mass-premium,...