TRA Research

TRA Research, one of India’s leading consumer insights, and brand analytics company, released a whitepaper titled ‘TRA’s Diwali 2020 Buying Propensity Report’ gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020. 65 percent of all...

E-commerce major Amazon is the most desired internet brand in India, followed by Google, according to a TRA Research survey. Facebook is ranked third for the fifth consecutive time, followed by Zomato at the fourth position. In the fifth and...

Walmart is reportedly closing in on a big acquisition of Flipkart, and if it happens, India’s retail market could face a major upheaval soon. According to Bloomberg, Walmart hopes to acquire a controlling interest in Flipkart for US $12 billion...